Why is the Tourism Industry in Iloilo Weak?

Feb 16, 2012 by

Our city claims to be home to the best festival in the Philippines.

And it ends there.

While we have great food, great people with charming dispositions, an enormous number of banks (an indication of something about our people), an even more enormous number of ooooold stuff that boasts of heritage, why don’t we stop a while and reflect: After batchoy, old churches, old houses and SM City and Robinsons, where else do we bring our guests when in town?

Send us your thoughts as I collate your answers which I hope will reach the portals of the Tourism Office of Iloilo City. I encourage all Ilonggos who care to contribute to this question: What should we do to strengthen the Tourism program of Iloilo City?

Post your opinions on our comments page and the best answer/suggestions will get something special from myiloilo.net.

This brochure courtesy of the Department of Tourism Region 6. What do you think? (from www.iloilo-travel-guide.blogspot.com)

Related Posts

Share This


  1. About a year ago, a blogger friend from Cebu came to visit. He was looking for a certain home in Jaro where journalism artifacts are being displayed and I wasn’t able to help him. I was so ashamed. Argh. I really think we should try to preserve those ancestral houses turned museums. Just recently came from Thailand and I envy how their tourism boosts.

    • admin

      So true! In other countries, ancestral homes are being funded by the government for its maintenance (because some families couldn’t afford to). I hope your friend comes back to Iloilo still. =)

  2. ladykillington

    I like the brochure. It offers something beyond the Dinagyang. Ilonggos have to embrace what it is all about. I’ve seen other brochures at the DOT office and decent naman nag production value niya. However, kulang pa rin sa dissemination and a lot of history education to be done for the Ilonggos. Everyone should be passionate tour guides of the city.

    So, if I am from manila, and can afford to sneak out to Visayas for a weekend trip, I don’t want to go to the mall or another concrete jungle.
    For visual consumption, I want a unique picture that would come out of the trip, yung ma-curious ang mga facebook friends ko…” diin ini?”

    So how can Iloilo improve?

    My great grandmother was a weaver and the mothers before her. There is ample documentation on Muelle Loney’s, the British Vice Consul, journals on his impression on Iloilo (see also Ambeth Ocampo’s papers).
    There were ships and galleons docked on our shores and our local goods exported to Europe. Though he was attribute to cause the demise of our local weaving, it is quite interesting how Singer sewing machines became prevalent in households and the cheap red tartan patadyongs. I could go on and on, it is a rich history not most Ilonggo’s can speak to because it is not drilled in school. Ilonggo’s should know this story by heart like how England know their Royal family.

    Another missed opportunity, is owning our maritime history. In the old times, the western coast of panay were shipbuilders. This is a great brand synergy with our Paraw festival in the brochure.
    In international terms it would a Hobie Sail racing. Pero wala tayong matinong public marina (apart from manila yacht club), that can be post card perfect. Imagine if one is looking either from Guimaras or Iloilo, you can see leisure boats docked on the water?
    Yung parang Sydney Harbor ang dating. We don’t have necessarily have to ambitiously populate our ports with luxury boats, but at least we should be engaged in activities that capitalizes on our affinity with the water; be it in some form of sports, efficient water transportation, restaurants by the harbor, floating restaurants, we should be familiar with pontoons, have a jogging path/bikelanes wrapping the around the ports. Our piers should be well maintained and not disgusting so our way of life could ease in to chic coastal living.

    I must say we have a better track record in terms of heritage conservation of our ancestral houses than in manila. A lot of structures in manila are sadly getting torn down by new developments. With the small size of our city, we can still pull off a cohesive tour on heritage houses to present spanish colonial life. If local government offer incentives to owners of these houses for long term preservation, we can have a mansion tours like that in Newport Rhode Island. Out there it costs 12$ entrance to explore a mansion, and they have about 10 houses in that little town which thrives on tourism off of the legacy of the Rockefellers and Vanderbilits.
    (Now that my thoughts are coming together, why can’t iloilo position itself like a Rhode Island of the Visayas? Rhode Island has lobsters, crabs and seafood. So, do we. They have Brown University and RI school of design, we have a few Unis to boast.
    Maritime industry- check. mansions-check. industrialists- check. local festivals-check)

    My overall favorite is San Joaquin. It is not just the church but also its aesthetically landscaped plaza. Every church and plaza combo in iloilo remind me of a lay-out in Spain. Our churches on the western coast are beautiful and the road is a pleasant drive too. So i hope, local governments are resolute on preserving the quaintness of the entire package because I lament the one in Dumangas; they modernized the plaza by putting a covered steel gym right smack across the gothic church. Our churches on the western coast are beautiful and the road is a pleasant drive too.

    Traveling from Iloilo to Guimaras should be inviting and an easy breezy commute. If infrastructures in Guimaras cannot rival Boracay –and it doesn’t have to– it can be positioned that tourists can dip in the pristine beaches of Guimaras during the day, and be back in Iloilo city in the evening for the urban experience. This can only happen kung reliable nag commute. Yung parang nag-feferry ka lang sa Hongkong. It has to be a quintessential hop on/hop off experience.

    Another idea is offer Guimaras like a national park with campsites. This way, there’s rugged adventure aspect to it. Develop some easy, medium, hard trails. Zero tolerance to plastic littering data para malinis nag reputation ng island. Sustainable environmental protection, na mapapawow sila na achievable pala nag ganito sa Pilipinas. I think only Palawan has set this standard (but then Palawan is not a 1 hour plane ride from Manila).

    Most Iloilo taxi drivers are unethical when they can tell nga nagapangayaw ka lang. Nakakapikon kung turista ka and not familiar with the city. A way to prevent them from ripping off people is to provide flat rate options ( and this should be posted inside the cab), and an effective customer complaint hotline that will penalize them for violations immediately. Because remember, we are assuming short term visitors, so they can’t be bothered to spend their visit being harassed.

    Wala pang image ng Pilipinas of mass cycling i.e. like in Denmark. If you have vintage looking bike exploring old mansions, it is a picture perfect prop. Or if visitors can just hop on a bike and be allowed to bring them to Guimaras.
    Bike paths or cycling dedicated streets should be planned not just for tourists but for locals as well- “security by the number” Iloilo city is pocket-sized and could easily be explored provided with bike friendly maps for independent explorers.
    We should assume that not all of them can speak ilonggo, so just empower them na lang with tourists maps that will give them several districts to explore on their own.

    Of course with this, there has to be some small businesses for bike shop rentals endorsed by the local government.

    Cebu already has first dibs on the oldest city and they are milking that universal knowledge about Magellan’s discovery. Sige kanila na yang picturan sa cross.
    Bacolod owns the romantic imagery of sugar barons and plantations. And of course, Boracay is Boracay.
    It is impossible to compete by local cuisine, kasi all over the philippines manumit tanan. Kahit may edge pa tayo sa batchoy, p. molo, seafood and inihaw, may pambato man ang iban nga region that are equally yummy.

  3. crelip

    This is such a helpful piece of comment, ladykillington. This could stand as a separate blog full of insights that Ilonggos and visitors alike can learn from.

    Thank you so much!

    • ladykillington

      Thanks Creslip, I’m glad you agree.

      We should bring in rich tourists because they have the money to spend, not the cheap ones who will penny pinch every step of the way. And we should make them feel, that they don’t need family connections or an insider to help them get around in Iloilo. Tourist should conjure a convenient trip in their minds. We should put a high value on their limited time.
      Make them feel intellectually enriched, smarter and leave them with the thought they have experienced something different when they depart the city.

      We don’t have to start from scratch. Kanugon, we have a dignified airport, the first impression is already taken care of.
      Now we just have to follow through and be consistent once the visitor is in the city. Look at Camsur, ang hirap magbiyahe dun, but people are saving up for a trip there because the place has established the image of adventure sports with their wake boarding facility. Can you imagine if there is something similar to offer in Iloilo. Of course, it doesn’t have to be wake boarding. We can work with what we have- encourage Paraw racing a casual leisure, or kayaking‚Ķ I’m not sure if kite sailing is achievable in Anhawan area. Anyway, we can position Iloilo as a water sports mecca that’s only 1 hour plane ride away from almost anywhere, Manila, Cebu, Bacolod, Bohol or Boracay.
      There’s no reason why it should be omitted in anyone’s itinerary. If anything it should be a considered to be a base to get to anywhere, if one is planning a full on Visayas adventure.
      Along with this, tani Guimaras ma develop nga daw annex lang sang Iloilo na parang you are just taking an escalator to get to the other island.

      Lastly, our city is an old world, we should really milk this. People travel to get to Vigan for at least 5 hours just to experience 3 blocks of the so called old world. There’s is Bahay na Bato era. Tayo, we have decadent mansions and are really something to behold. It’s so Great Gatsby like. Ara na sa atubang naton and we take them for granted. The heritage scattered all over the city is a testament of our glorious past.
      I wish Ilonggos can passionately speak of its architecture and history. God forbid, Smallville is not the be all, end all. Why hasn’t anyone thought of rehabilitating an old mansion into a modern club/restaurant inside or an event venue inside?
      Have you heard of clubs in Manhattan that were formerly churches? The Isabella Stewart Gardner museum in Boston is really just a big house, pero kung makapromote sila, they can poach the visitors of the bigger Fine Arts Museum (20x their size) across the street. Kasi talagang binibida nila nag nag profile ng fabled brahmin heiress and her collections. Tourist interest are piqued by what it was like to be like in the aristocratic class at the turn of the past century.
      They also turned the place not just a museum, but a cafe, and concert hall as well. (diri ko pa napanood si Cecile Licad).

      A brilliant friend of mine in Cebu writes a WEEKLY feature of things to do in Cebu. He outlines events, reviews of places to eat, what people do, and where they go. May social networking aspect pa. To an outsider, it gives an impression that their city got their act together, it is very current, and it is consistent with their modern make-over as a city. Especially that they have an international airport. Iya na sang cebu ang cosmopolitanism of the south. Give it to them, they paid a price for it by tearing down their heritage buildings.

      I also forgot to mention, our country side. It is actually like a scenery out of an Amorsolo painting when you happen to be on a long stretch of undisturbed horizon. When the harvest season arrives, and the grass is golden, a song plays in my head (Sting’s Field of Gold). You drive across the Andalucia country side in Spain, it is stretches and stretches of olive plantation, may payag-payag man sila. They promote this scenery as a scenic drive ara gid na sa mga guidebooks nila. Wala nila gina-suyaan ang katamnan nila.

      So look at what we have, on the Western Coast, you have the grand churches and plaza hopping. On the Eastern Coast, we can emphasize the bucolic landscape drive and I believe a RORO gateway to Bacolod with the Naluoyan port out there.
      In Iloilo, we can position air, land and sea adventure and the Old World. In the city, there are facilities to conduct business for those who are working remotely. I apologize for lack of knowledge on the inland towns, I honestly haven’t ventured in Dingle, Calinog, Lambunao, Maasin. I imagine the siniguelas come from them. I know that Dingle was significant military base during the WW2 because that where they trained our lolos who sadly experienced the Death March in Bataan during the Japanese occupation. I wouldn’t be surprised if there are japanese blood mixed out there because after the war, a lot of them escaped to the mountains.

      We should show case our past when everybody else is crazy about condominiums and modern developments. Unless it is a Phillip Starck building, then we really should not get too excited. Kung modern development lang, I’d rather have a modern waste segregation plant to control waste disposal for the city and keep it world-class standard of cleanliness (Manila is struggling with this). We can work with what we have, and promote it like it’s nobody else’s business : )

  4. ladykillington

    After all my inspired posting, I think to achieve my wish list is to mobilize Ilonggos to start in elementary education. Programs must have emphasis on history- OA levels. Bata pa kailangan ara na sa consciousness nila ang appreciation. When kids have history related activities in school, maumid ang mga parents- hitting 2 birds in one.

    This should not be an endeavour exclusive to tourism, HRM students or travel organizations. Embracing our heritage should be everyone’s business, so as a people, we can set our Iloilo apart from other towns/cities. Kasi when you understand your history, you can make sense of its structure and you work on what you have with reasonable capital. It wouldn’t be necessary to copy Manila. Grabe pa man abi ang pride naton sa education kay accesible kita sa mga university, so we have to show it off by running a smart city : )

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>