This Darkness for 60 Minutes Can Change The World

Mar 31, 2012 by

I have always been a committed advocate in fighting climate change and global warming since I don’t remember when, but I know I always do my share in helping alleviate the suffering of our mother earth in as many ways as I can. Tonight, I am proud to host the Earth Hour celebration at SM City Iloilo. This switch off countdown will be done simultaneously in all SM Malls nationwide and here in Iloilo, our city officials will make the celebration significant with their presence to show support in this campaign.

I really hope to see you there and please don’t forget to turn off your lights. Just for 60 Minutes.

This blog entry is from SM City Iloilo blogspot:

In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. And with the power of social networks behind the Earth Hour message, we hope to attract even more participation so we can build a truly global community committed to creating a more sustainable planet.
In February, Earth Hour launched its 2012 campaign, “I Will If You Will”, with the intention of engaging its growing global community to go beyond the hour. Executive Director and Co-Founder Andy Ridley said, “Earth Hour’s challenge is no longer to connect people; the challenge is to offer a reason to connect. Any movement of change begins with symbolism – it’s a needed step to prove enough people care about an issue.
The Earth Hour YouTube platform hosts a global library of “I Will If You Will” challenges, and encourages people to share their dare publically through Facebook, Twitter, Google+ and email. Friends can be invited to participate and accept each challenge using these popular social networks.
 SM City Iloilo has always been an advocate in preserving the environment and its natural resources. It is in this context that we celebrate Earth 2012.

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