How to Make Your Video Go VIRAL

Jun 21, 2017 by

I’m sure by now most of you have seen that video of a girl that tried to defy the law of motion by putting on make-up while inside a moving vehicle and was later followed up with a sequel of her putting on make-up on top of a tricycle.

The dzaaiii of the Philippines, Rhycie Custodio, was lucky enough to enjoy a good amount of popularity with a video that was otherwise intended for a class requirement. It was part of a class project in the course that I handled CMS 142 (Broadcast and Online Advertising). While there were other promising videos produced by the other groups in class, it was the make-up tutorial that made it big. With more than 8 million views to boot, the viral video catapulted Rhycie into instant stardom. Interviews on TV, on the radio, on magazines, even offers for her to be artista were the perks that went with the fanfare. It was an exciting time — and of course at some point something else will have to overshadow the flash-in-the-pan. But hey, we had a good run.

A behind-the-scene shot of the interview with Kapuso Mo Jessica Soho crew dissecting the make-up tutorial video.

A behind-the-scene shot of the interview with Kapuso Mo Jessica Soho crew dissecting the make-up tutorial video.

So how to make videos go viral?

Googling this question gave me about 7.9 million results on tips how to be viral. They make it sound so easy. So doable. The tips make you feel you can actually do it.

Truth is: it won’t. It doesn’t.

Going viral online is a combination of: ideas’ x-factor + performance’s x-factor + A WHOLE LOT OF LUCK.

I always begin by telling my media students that the creators of the most popular viral videos did not actually know they were gonna go that far. But what they were certain of is that they perfected their craft, they did not stop communicating their passion via online videos. It’s really a matter of being persistent and being passionate about what they do. I know this sounds really generalistic and abstract, but there’s no other way of putting it.

You just have to do it.

Most of MyIloilo readers may not be the type who would want to create viral videos (I cater to the sosyaaal crowd, joke. hahaha!), but it pays to also look closer into the elements that seem to have exponentially killed the classical process of stardom and fame. When back in time of mainstream media, celebrities need to have talent; to be able to act or sing or dance or do all of those things. Nowadays, social media can propel individuals into an overnight sensation over a post that’s purely for cuteness’ sakes. And who are we to question the popularity of instant million followers and admirers?

Virality is quick. And sometimes, when luck has faded, we all go back to an endless search of the next best thing — and the cycle goes on.

With Rhycie Custodio and Nina Palaguayan of RANGE ADVERTISING (the team behind the make-up tutorial video)

With Rhycie Custodio and Nina Palaguayan of RANGE ADVERTISING (the team behind the make-up tutorial video)

**Watch the full feature of Kapuso Mo Jessica Soho to know more about the viral video project and some of the stories behind the video:

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